About Us

WellnessFX™ is a breakthrough web-based service that empowers individuals to understand and improve their health in a personalized and engaging way. By combining direct-to-consumer access to advanced blood tests, phone consultations with progressive health practitioners, and intuitive online data tracking, our customers are able to identify and reverse potential health risks long before symptoms appear.

With WellnessFX™, you get direct access to advanced biomarkers to measure your cardiovascular, metabolic, hormonal, and nutritional health with a simple blood draw. Then you choose a health practitioner for a phone consultation to answer your questions and get actionable, personalized recommendations for improvement.

WellnessFX™ is dedicated to providing you the tools and team you need to optimize your health.

Medical and Scientific Advisors

Dr. Roger Muller, MD

Chief Medical Advisor

Roger is Market Medical Director, Pacific NW for United Health Group and an expert advisor to global biotech and pharma industries on evidence-based product valuation and placement. He has over 20 years' experience in healthcare delivery as an investor, innovator and practitioner.

Dr. Michael Davidson, MD, FACC

Director of Preventative Cardiology, University of Chicago

An active researcher, Dr. Davidson's clinical research background encompasses both pharmaceutical and nutritional clinical trials. Dr. Davidson has coordinated more than 700 clinical trials in areas of preventive cardiology and published more than 200 articles for leading medical journals.

Dr. Jim Hicks, PhD

Professor of Genetics and Molecular Biology, Cold Springs Harbor Laboratory

World-renown researcher in genomic of cancer biomarkers, Dr. Hicks, has co-founded seven start-up biotech companies, and was a serial entrepreneur in the health sciences until returning to Cold Spring Harbor Laboratory in 2004, where he began his current work collaborating with Dr. Mike Wigler on the genomics of breast cancer.

Bruce German, PhD

Professor UC Davis, Mondavi Food Institute

Bruce German received his PhD from Cornell University, joined the faculty at the University of California, Davis in 1988, in 1997 was named the first John E. Kinsella Endowed Chair in Food, Nutrition and Health. German is currently Director of the Foods for Health Institute, and professor at University of California, Davis. His research interests include the structure and function of dietary lipids, the role of milk components in food and health and the application of metabolic assessment to personalizing diet and health.

Advising Practitioners

Dr. Ross Pelton, R.Ph., PhD, CCN

Pharmacist, Nutritional Consultant

Health Expert, and Master Educator - Dr. Ross Pelton, R.Ph., Ph.D., CCN is passionate about providing health information for your personal journey to get well and live well. AskDrRoss.com is a tool for you and your family that points the way to natural therapies that put you on the path toward getting well, staying well and living a long and healthy life.

Dr. Harlan Matles, MD

Primary Care Physician, Menlo Medical Clinic, and Baysport

I am a primary care physician who actively focuses on preventative care. I have a particular interest in diabetes, metabolic abnormalities, and cardiovascular disease and risk prevention, including risk stratification and prevention for cardio-metabolic disease. The services I provide include both pharmaceutical intervention, and advice on the nutritional components to benefit wellness. I also offer full primary care services including preventative care and women's care. I trained at Stanford and work in a multi-specialty clinic that is part of Stanford Hospital and Clinics.

Dr. Justin Mager, MD

Primary Care Physician and Owner, Health Incite

Dr. Justin Mager is a San Francisco Bay Area physician, exercise physiologist and health strategist with over 15 years experience in health and fitness. Dr. Mager helped Tim Ferriss navigate the world of biomarkers for the Four Hour Body, and is currently an advising physician for WellnessFX and a Health Advisory Board member for Equinox Fitness. Dr. Mager's A-list clientele include current and former professional athletes, olympians, celebrities, musicians, scientists, executives and other successful animals who want to own their health and live life to the fullest.

WellnessFX Executive Team

Paul Jaconson

Paul Jacobson

CEO of Thorne Research and WellnessFX

As Chief Executive Officer, Paul Jacobson defines the strategic direction for the company's various business segments, with primary emphasis on innovative business development. Paul's extensive business experience in investment banking, finance, and fundraising, combined with an extensive professional network make him duly suited to set the stage to transform Thorne Research and WellnessFX for the future.

Prior to his current role, Paul was the Chief Executive Office of Diversified Natural Products, which included the green chemistry company that was spun out to create Bio-Amber, now a public company. DNP also served as the merger vehicle to acquire Thorne Research. He was the head of the North American Fixed Income department of Deutsche Bank, and was a Partner and Co-Head of the Liquid Capital Markets department of Goldman, Sachs & Co.

Paul earned his bachelor's degree from Vanderbilt University and an MBA from Washington University in St. Louis, Missouri.

Jeremy J Barth

Jeremy J Barth

Chief Technology Officer

Jeremy is a technology leader focused on building collaborative teams, relentless iterative improvement, and working on what matters. With over 12 years of experience in engineering for a variety of businesses, Jeremy can lead his team by example to help them reach their individual and collective potential.

Dr. Murdoc Khaleghi

Dr. Murdoc Khaleghi

Medical Director, MD FACEP

Murdoc, an active clinician and writer, has published several preventative health and wellness books and been featured on all the major networks, CNN, and numerous radio shows, with a focus on making complex health topics understandable and engaging. Murdoc has performed cardiovascular and health-care cost-effectiveness research via fellowships from the American Heart Association, Howard Hughes Medical Institute, and National Institute of Health. Also earning degrees in engineering and business from UCSD, UC Berkeley, and Columbia, Murdoc has been a leader and consultant in several health services and technology companies.

Kathrin Nikolussi

Kathrin Nikolussi

Chief Business Development Officer

Kathrin is a two time Olympian and is passionate about bringing health and wellness concepts to people. She has extensive experience developing and evaluating innovative wellness, medical, and health promotion programs in the workplace. She has a track record of consistently identifying strategic market opportunities, as well as exceeding client expectations. Kathrin has a BA in English Literature from Sierra Nevada College, where she was captain of the Women's Ski Team and led them to win the National Championship title in all three years on the team. In addition, she was class Valedictorian and nominated for the Rhodes scholarship.

Christine Keating

Christine Keating

VP of Operations

Christine has over 15 years of experience building resilient and high performing customer service teams across various industries. Christine believes that each customer interaction is an opportunity to improve the product. She is focused on understanding and advocating for the customer experience, while creating an environment of open and constant communication among her internal team as well as cross functionally. Christine has a passion for disrupting the current health care industry through innovative and forward thinking wellness platforms. She can often be found hiking in the east bay hills with her faithful dog.

Courtney Pong

Courtney Pong

Director of Communication

Courtney is a seasoned high tech and digital health communicator with a passion for preventative care and population health management. Courtney holds over a decade of experience in communication, public relations, analyst relations, social media and marketing. As a health and health tech lover, she consistently connects the work she's doing to the impact she's having. As an improv comedian for 14+ years, Pong calls upon her depth of experience in team building, collaboration and applied improv to build fun, communicative and connected teams. Connect with her on LinkedIn or find her on Twitter via @CourtneyPong.

Strategic Advisors

Jim Kean


Jim's concentration is on human health potential, performance sports and nutrition. He founded Sapient Health Network in 1995 which became the foundation of WebMD's consumer health business. He has worked in finance, health, and hospitality industries and worn hats as an entrepreneur, executive and even a venture capitalist.

Brent Vaughan


Brent has over 20 years' experience developing proprietary technologies and products in the areas of diagnostics, personalized medicine, translational medicine, and pharmaceuticals. Has led efforts to clinically validate, partner and monetize proprietary technologies in the areas of cardiovascular disease, lipid metabolism, metabolic disease, fibrotic diseases, neurodegenerative diseases and oncology.

Tim Ferriss

Strategic Advisor

Tim Ferriss is a start-up angel investor (Twitter, Posterous, RescueTime, and others), blogger, and entrepreneur. His best-known written work is The 4-Hour Workweek, which had been sold into 35 languages and reached #1 on The New York Times, BusinessWeek, and The Wall Street Journal bestseller lists. On May 3, 2009, it celebrated its 2nd straight year on The New York Times business bestseller list since its publication on April 27, 2007.

Susan Clymer

Life Sciences Director

Susan specializes in identifying exciting new medical science technologies and applying them to unmet healthcare needs. She's the founder of Nichi Bei Bio and co-founder of Sapient Health Network (now WebMD). She has deep experience in bio-technology business development, competitive research, and M&A specializing in joint U.S. and Japan ventures.

Joe Lonsdale

Strategic Advisor

Joe Lonsdale is the President of Anduin Ventures. Joe also currently serves as the CEO of Addepar, an emerging leader in private wealth management technology. Joe worked with the financial arm of PayPal while at university and then joined as an early executive at Clarium Capital. He was a key player in growing Clarium into a $5-billion AUM world-class global macro hedge fund during his five year tenure. In 2004, Joe co-founded Palantir Technologies – a software company in Palo Alto, California which develops mission-critical analysis systems used by government and financial organizations around the world.