WellnessFX™ is a breakthrough web-based service that empowers individuals to understand and improve their health in a personalized and engaging way. By combining direct-to-consumer access to advanced blood tests, phone consultations with progressive health practitioners, and intuitive online data tracking, our customers are able to identify and reverse potential health risks long before symptoms appear.
With WellnessFX™, you get direct access to advanced biomarkers to measure your cardiovascular, metabolic, hormonal, and nutritional health with a simple blood draw. Then you choose a health practitioner for a phone consultation to answer your questions and get actionable, personalized recommendations for improvement.
WellnessFX™ is dedicated to providing you the tools and team you need to optimize your health.
Medical and Scientific Advisors
Dr. Michael Davidson, MD, FACC
Director of Preventative Cardiology, University of Chicago
An active researcher, Dr. Davidson's clinical research background encompasses both pharmaceutical and nutritional clinical trials. Dr. Davidson has coordinated more than 700 clinical trials in areas of preventive cardiology and published more than 200 articles for leading medical journals.
Dr. Jim Hicks, PhD
Professor of Genetics and Molecular Biology, Cold Springs Harbor Laboratory
World-renown researcher in genomic of cancer biomarkers, Dr. Hicks, has co-founded seven start-up biotech companies, and was a serial entrepreneur in the health sciences until returning to Cold Spring Harbor Laboratory in 2004, where he began his current work collaborating with Dr. Mike Wigler on the genomics of breast cancer.
Bruce German, PhD
Professor UC Davis, Mondavi Food Institute
Bruce German received his PhD from Cornell University, joined the faculty at the University of California, Davis in 1988, in 1997 was named the first John E. Kinsella Endowed Chair in Food, Nutrition and Health. German is currently Director of the Foods for Health Institute, and professor at University of California, Davis. His research interests include the structure and function of dietary lipids, the role of milk components in food and health and the application of metabolic assessment to personalizing diet and health.
Dr. Ross Pelton, R.Ph., PhD, CCN
Pharmacist, Nutritional Consultant
Health Expert, and Master Educator - Dr. Ross Pelton, R.Ph., Ph.D., CCN is passionate about providing health information for your personal journey to get well and live well. AskDrRoss.com is a tool for you and your family that points the way to natural therapies that put you on the path toward getting well, staying well and living a long and healthy life.
Dr. Harlan Matles, MD
Primary Care Physician, Menlo Medical Clinic, and Baysport
I am a primary care physician who actively focuses on preventative care. I have a particular interest in diabetes, metabolic abnormalities, and cardiovascular disease and risk prevention, including risk stratification and prevention for cardio-metabolic disease. The services I provide include both pharmaceutical intervention, and advice on the nutritional components to benefit wellness. I also offer full primary care services including preventative care and women’s care. I trained at Stanford and work in a multi-specialty clinic that is part of Stanford Hospital and Clinics.
WellnessFX Executive Team
Jim's concentration is on human health potential, performance sports and nutrition. He founded Sapient Health Network in 1995 which became the foundation of WebMD's consumer health business. He has worked in finance, health, and hospitality industries and worn hats as an entrepreneur, executive and even a venture capitalist.
As the COO of Health Elements LLC, Scott has been working with the teams from Thorne Research and H2 Wellness to build a new care delivery system that focuses on health, wellness, and lifestyle using web and mobile portals to better engage patients and expand the walls of a doctor's office. A 27-year veteran in senior Finance and Operations roles within the financial services industry, he raised $300 million to co-found a distressed bank fund, and was a Managing Director and Global CFO of the Institutional Securities Division at Morgan Stanley. Prior to Morgan Stanley he was a Managing Director at Deutsche Bank spanning a range of senior roles including CFO of the Americas, CFO of Asia Pacific, and COO of US Fixed Income. Prior to Deutsche Bank he was a Vice President at Goldman Sachs in the Proprietary Accounting and Risk Analysis group. He holds an MBA from St. John’s University New York and a BS in Economics from the City University of New York.
Brent has over 20 years’ experience developing proprietary technologies and products in the areas of diagnostics, personalized medicine, translational medicine, and pharmaceuticals. Has led efforts to clinically validate, partner and monetize proprietary technologies in the areas of cardiovascular disease, lipid metabolism, metabolic disease, fibrotic diseases, neurodegenerative diseases and oncology.
Dr. Murdoc Khaleghi
Medical Director, MD FACEP
Murdoc, an active clinician and writer, has published several preventative health and wellness books and been featured on all the major networks, CNN, and numerous radio shows, with a focus on making complex health topics understandable and engaging. Murdoc has performed cardiovascular and health-care cost-effectiveness research via fellowships from the American Heart Association, Howard Hughes Medical Institute, and National Institute of Health. Also earning degrees in engineering and business from UCSD, UC Berkeley, and Columbia, Murdoc has been a leader and consultant in several health services and technology companies.
Senior Director of Marketing
A 15-year veteran and leader in the digital marketing space, Natalie’s expertise spans industries including tech, finance and health care. She previously managed global customer acquisition programs and teams for top brands like American Express and Ask.com, but also maintains a track record of bringing successful tech start-ups to market such as Marin Software. She has a BS in Business with a Marketing emphasis from Brigham Young University.
Vice President, Finance
Laura's background is in healthcare investment banking. She worked for Merrill Lynch's healthcare group in San Francisco and later for Leerink Swann, an investment bank that focuses exclusively on healthcare. Laura has executed mergers and acquisitions, public and private equity offerings, and other strategic financial transactions for biopharma, medical technology, and diagnostics companies.
Strategic Business Advisors
Tim Ferriss is a start-up angel investor (Twitter, Posterous, RescueTime, and others), blogger, and entrepreneur. His best-known written work is The 4-Hour Workweek, which had been sold into 35 languages and reached #1 on The New York Times, BusinessWeek, and The Wall Street Journal bestseller lists. On May 3, 2009, it celebrated its 2nd straight year on The New York Times business bestseller list since its publication on April 27, 2007.
Life Sciences Director
Susan specializes in identifying exciting new medical science technologies and applying them to unmet healthcare needs. She's the founder of Nichi Bei Bio and co-founder of Sapient Health Network (now WebMD). She has deep experience in bio-technology business development, competitive research, and M&A specializing in joint U.S. and Japan ventures.
Joe Lonsdale is the President of Anduin Ventures. Joe also currently serves as the CEO of Addepar, an emerging leader in private wealth management technology. Joe worked with the financial arm of PayPal while at university and then joined as an early executive at Clarium Capital. He was a key player in growing Clarium into a $5-billion AUM world-class global macro hedge fund during his five year tenure. In 2004, Joe co-founded Palantir Technologies – a software company in Palo Alto, California which develops mission-critical analysis systems used by government and financial organizations around the world.