WellnessFX™ is a breakthrough web-based service that empowers individuals to understand and improve their health in a personalized and engaging way. By combining direct-to-consumer access to advanced blood tests, phone consultations with progressive health practitioners, and intuitive online data tracking, our customers are able to identify and reverse potential health risks long before symptoms appear.
With WellnessFX™, you get direct access to advanced biomarkers to measure your cardiovascular, metabolic, hormonal, and nutritional health with a simple blood draw. Then you choose a health practitioner for a phone consultation to answer your questions and get actionable, personalized recommendations for improvement.
WellnessFX™ is dedicated to providing you the tools and team you need to optimize your health.
Medical and Scientific Advisors
Dr. Michael Davidson, MD, FACC
Director of Preventative Cardiology, University of Chicago
An active researcher, Dr. Davidson's clinical research background encompasses both pharmaceutical and nutritional clinical trials. Dr. Davidson has coordinated more than 700 clinical trials in areas of preventive cardiology and published more than 200 articles for leading medical journals.
Dr. Jim Hicks, PhD
Professor of Genetics and Molecular Biology, Cold Springs Harbor Laboratory
World-renown researcher in genomic of cancer biomarkers, Dr. Hicks, has co-founded seven start-up biotech companies, and was a serial entrepreneur in the health sciences until returning to Cold Spring Harbor Laboratory in 2004, where he began his current work collaborating with Dr. Mike Wigler on the genomics of breast cancer.
Bruce German, PhD
Professor UC Davis, Mondavi Food Institute
Bruce German received his PhD from Cornell University, joined the faculty at the University of California, Davis in 1988, in 1997 was named the first John E. Kinsella Endowed Chair in Food, Nutrition and Health. German is currently Director of the Foods for Health Institute, and professor at University of California, Davis. His research interests include the structure and function of dietary lipids, the role of milk components in food and health and the application of metabolic assessment to personalizing diet and health.
Dr. Ross Pelton, R.Ph., PhD, CCN
Pharmacist, Nutritional Consultant
Health Expert, and Master Educator - Dr. Ross Pelton, R.Ph., Ph.D., CCN is passionate about providing health information for your personal journey to get well and live well. AskDrRoss.com is a tool for you and your family that points the way to natural therapies that put you on the path toward getting well, staying well and living a long and healthy life.
Dr. Harlan Matles, MD
Primary Care Physician, Menlo Medical Clinic, and Baysport
I am a primary care physician who actively focuses on preventative care. I have a particular interest in diabetes, metabolic abnormalities, and cardiovascular disease and risk prevention, including risk stratification and prevention for cardio-metabolic disease. The services I provide include both pharmaceutical intervention, and advice on the nutritional components to benefit wellness. I also offer full primary care services including preventative care and women’s care. I trained at Stanford and work in a multi-specialty clinic that is part of Stanford Hospital and Clinics.
WellnessFX Executive Team
Jim's concentration is on human health potential, performance sports and nutrition. He founded Sapient Health Network in 1995 which became the foundation of WebMD's consumer health business. He has worked in finance, health, and hospitality industries and worn hats as an entrepreneur, executive and even a venture capitalist.
Brent has over 20 years’ experience developing proprietary technologies and products in the areas of diagnostics, personalized medicine, translational medicine, and pharmaceuticals. Has led efforts to clinically validate, partner and monetize proprietary technologies in the areas of cardiovascular disease, lipid metabolism, metabolic disease, fibrotic diseases, neurodegenerative diseases and oncology.
Dr. Murdoc Khaleghi
Medical Director, MD FACEP
Murdoc, an active clinician and writer, has published several preventative health and wellness books and been featured on all the major networks, CNN, and numerous radio shows, with a focus on making complex health topics understandable and engaging. Murdoc has performed cardiovascular and health-care cost-effectiveness research via fellowships from the American Heart Association, Howard Hughes Medical Institute, and National Institute of Health. Also earning degrees in engineering and business from UCSD, UC Berkeley, and Columbia, Murdoc has been a leader and consultant in several health services and technology companies.
Senior Director of Marketing
A 15-year veteran and leader in the digital marketing space, Natalie’s expertise spans industries including tech, finance and health care. She previously managed global customer acquisition programs and teams for top brands like American Express and Ask.com, but also maintains a track record of bringing successful tech start-ups to market such as Marin Software. She has a BS in Business with a Marketing emphasis from Brigham Young University.
Vice President, Finance
Laura's background is in healthcare investment banking. She worked for Merrill Lynch's healthcare group in San Francisco and later for Leerink Swann, an investment bank that focuses exclusively on healthcare. Laura has executed mergers and acquisitions, public and private equity offerings, and other strategic financial transactions for biopharma, medical technology, and diagnostics companies.
Board of Directors
Chairman of the Board
Mr. Curtis F. Feeny is a Managing Director at Voyager Capital who invests in enterprise software, data center systems, wireless infrastructure and clean IT technologies.
Member of the Board
Mike Maples, Jr. is a managing partner of FLOODGATE, which offers a unique Super Angel fundraising model. Before becoming a full-time investor, Mike was an entrepreneur and operating executive who worked in a variety of senior management roles in high-growth companies. His background spans a variety of markets including consumer technology, small business, and the enterprise, and he has led various functions in product development, marketing, business development, and corporate strategy. Mike holds an Engineering degree from Stanford University and an MBA from Harvard Business School.
Member of the Board
One of the pioneers of Internet commerce, Jed has spent his 20-year career developing, advising and investing in early stage technology ventures. Prior to joining Javelin Venture Partners, Jed was a Managing Director of DFJ Gotham Ventures, an early-stage venture capital firm based in New York. Jed also served on the Technology, Telecom & Media advisory group for President Barack Obama's campaign. Prior to DFJ Gotham, Jed was the COO of Yamcon, the developer of the highly acclaimed "SkyScout", one of the best selling astronomy products of all time. Prior to Yamcon, Jed was the COO and Founder of Rent Net, the Internet's first rental and relocation guide. Rent Net achieved 95% market penetration, launching disruptive technology solutions that revolutionized the way real estate related advertising was done, and became one of the first profitable Internet companies. It was acquired by Cendant, and three years later, Jed used its infrastructure as the starting point for the formation of Move.com, one of the Internet's largest real estate sites. Move.com grew to 360 employees and was acquired by Homestore (NASDAQ: MOVE) for over $900 million. Jed holds a B.A. in Business Economics from UCLA and an M.B.A. from The Haas School of Business at the University of California – Berkeley, where he was awarded the Price Fellowship from the Lester Center for Entrepreneurship and Innovation, of which he is currently on the advisory board.
Strategic Business Advisors
Tim Ferriss is a start-up angel investor (Twitter, Posterous, RescueTime, and others), blogger, and entrepreneur. His best-known written work is The 4-Hour Workweek, which had been sold into 35 languages and reached #1 on The New York Times, BusinessWeek, and The Wall Street Journal bestseller lists. On May 3, 2009, it celebrated its 2nd straight year on The New York Times business bestseller list since its publication on April 27, 2007.
Life Sciences Director
Susan specializes in identifying exciting new medical science technologies and applying them to unmet healthcare needs. She's the founder of Nichi Bei Bio and co-founder of Sapient Health Network (now WebMD). She has deep experience in bio-technology business development, competitive research, and M&A specializing in joint U.S. and Japan ventures.
Joe Lonsdale is the President of Anduin Ventures. Joe also currently serves as the CEO of Addepar, an emerging leader in private wealth management technology. Joe worked with the financial arm of PayPal while at university and then joined as an early executive at Clarium Capital. He was a key player in growing Clarium into a $5-billion AUM world-class global macro hedge fund during his five year tenure. In 2004, Joe co-founded Palantir Technologies – a software company in Palo Alto, California which develops mission-critical analysis systems used by government and financial organizations around the world.